THE PLAYBOOK on Fixing Anemic Sales Pipelines

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THE PLAYBOOK on Fixing Anemic Sales Pipelines

Volume 1: Prospecting

By Christopher Bass MBA

Christopher Bass is a sales expert with over twenty years of experience in every possible facet of sales. He speaks, writes, trains, and coaches companies and sales professionals on how to overcome the biggest challenges associated with generating qualified prospects and winning more sales.

With field-tested, real-world experience, academics and intensive self-study under his belt, Christopher has the expertise to help your sales team WIN MORE sales today!

In this book you’ll learn:

Why prospecting is still critically important despite the popularity of inbound marketing
How to build the right foundation for prospecting success from day one
The eight steps to becoming great at prospecting
How to determine the best communication channels for generating prospects based upon your goals and objectives
The four critical steps to generating an over-flowing pipeline of qualified prospects

Over his long career, Christopher has occupied various roles ranging from business development rep, closer, account manager, sales manager, sales director and head sales trainer for many companies. If there is a sales position, Christopher has been there and done that. Having the insight and expertise that only comes with experience, Christopher has faced both great successes and huge failures in pursuit of top sales goals. While the successes validate what works, the failures are equally important in that they teach us what not to do and why.

Christopher’s unique background in theory and application has not only benefited him as a sales rep with a quota, but also has helped hundreds of other sales reps of varying roles and experience, all of whom he has had the great fortune to train, coach and manage.

With field-tested, real-world experience, academics and intensive self-study under his belt, Christopher has the expertise to help your sales team WIN MORE sales today!

To learn more about how Christopher can help your organization overcome the key challenges that prevent your sales team from winning more sales or to book him to speak at your next event, call 818.722.1240 or email christopher@basschristopher.com or visit https://basschristopher.com/